Explore Chrome extension categories
Compare category size, paid ratio, competition, and 30-day momentum before opening individual products.
Choose a category to inspect
Select a category to update trends, competition metrics, and product links.
Workflow & Planning
Review category momentum, then open Explore or rankings for specific products.
30-day category user trend
Review how total users are moving across the category to see whether the market is slowing or still accelerating.
30-day user change
Category signals
Use these metrics to decide what to compare next.
Shows how often products in this category include paid or premium offers.
Higher density usually means stronger positioning matters more.
Use it as a satisfaction baseline when comparing products.
Compare market size, monetization, and competition
Categories are ordered by total users so you can review large markets first, then work down into mid-tail segments.
Workflow & Planning
Productivity market segment
- Extensions
- 40,086
- Total users
- 920M
- Paid ratio
- 8.9%
- Competition
- 1.9K
Tools
Productivity market segment
- Extensions
- 92,994
- Total users
- 316.3M
- Paid ratio
- 8.9%
- Competition
- 4.8K
Privacy & Security
Make Chrome Yours market segment
- Extensions
- 5,010
- Total users
- 165.2M
- Paid ratio
- 17%
- Competition
- 265
Developer Tools
Productivity market segment
- Extensions
- 24,360
- Total users
- 116.9M
- Paid ratio
- 8.76%
- Competition
- 1.3K
Accessibility
Make Chrome Yours market segment
- Extensions
- 7,736
- Total users
- 109.2M
- Paid ratio
- 8.21%
- Competition
- 418
Social
Lifestyle market segment
- Extensions
- 6,937
- Total users
- 65.7M
- Paid ratio
- 12.2%
- Competition
- 385
Education
Productivity market segment
- Extensions
- 9,620
- Total users
- 63.8M
- Paid ratio
- 8.31%
- Competition
- 535
Communication
Productivity market segment
- Extensions
- 6,268
- Total users
- 63.3M
- Paid ratio
- 8.46%
- Competition
- 349
Shopping
Lifestyle market segment
- Extensions
- 7,563
- Total users
- 62.9M
- Paid ratio
- 9.6%
- Competition
- 421
Fun
Lifestyle market segment
- Extensions
- 9,060
- Total users
- 36M
- Paid ratio
- 5.59%
- Competition
- 521
Functionality & UI
Make Chrome Yours market segment
- Extensions
- 10,318
- Total users
- 25.3M
- Paid ratio
- 7.82%
- Competition
- 605
Entertainment
Lifestyle market segment
- Extensions
- 5,478
- Total users
- 18.8M
- Paid ratio
- 7.98%
- Competition
- 327
Art & Design
Lifestyle market segment
- Extensions
- 3,264
- Total users
- 10.8M
- Paid ratio
- 4.66%
- Competition
- 202
Games
Lifestyle market segment
- Extensions
- 6,873
- Total users
- 9.5M
- Paid ratio
- 6.29%
- Competition
- 428
News & Weather
Lifestyle market segment
- Extensions
- 1,537
- Total users
- 3.6M
- Paid ratio
- 7.35%
- Competition
- 102
Well-being
Lifestyle market segment
- Extensions
- 2,602
- Total users
- 1.8M
- Paid ratio
- 11%
- Competition
- 181
Travel
Lifestyle market segment
- Extensions
- 735
- Total users
- 1.7M
- Paid ratio
- 13.7%
- Competition
- 51
Household
Lifestyle market segment
- Extensions
- 459
- Total users
- 208.6K
- Paid ratio
- 10.7%
- Competition
- 37
Strongest 30-day average growth
See which category has the strongest recent user growth.
Lifestyle market segment
Open this category next in Explore or rankings.
